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Warner, Charles Dudley, 1829-1900

"Saunterings"

This little journal was started something like twenty
years ago. It probably spends little for news, has only one or, at
most, two editors, is crowded with advertisements, which are inserted
cheap, and costs, delivered, a little over six francs a year. It
circulates in the city some thirty-five thousand. There is another
little paper here of the same size, but not so many leaves, called
"The Daily Advertiser," with nothing but advertisements, principally
of theaters, concerts, and the daily sights, and one page devoted to
some prodigious yarn, generally concerning America, of which country
its readers must get the most extraordinary and frightful impression.
The "Nachrichten" made the fortune of its first owner, who built
himself a fine house out of it, and retired to enjoy his wealth. It
was recently sold for one hundred thousand guldens; and I can see
that it is piling up another fortune for its present owner. The
Germans, who herein show their good sense and the high state of
civilization to which they have reached, are very free advertisers,
going to the newspapers with all their wants, and finding in them
that aid which all interests and all sorts of people, from kaiser to
kerl, are compelled, in these days, to seek in the daily journal.
Every German town of any size has three or four of these little
journals of flying leaves, which are excellent papers in every
respect, except that they look like badly printed handbills, and have
very little news and no editorials worth speaking of.


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